by SteveMolk | Nov 30, 2012 | Channel MTT, Featured, Molk Says, Molks Media
Right from the start, Channel 10’s Breakfast was hard up against it. Entering a market where the battle for viewers was bloodthirsty was going to be tough, so it was important the program started on the right foot. Smart casting and a strong announcement...
by SteveMolk | Nov 12, 2012 | Featured, Network News
The calls have been in place since April when the ratings declined from the 51,000 viewer debut and never reared their head again – Ch10 today announced that Breakfast will not return in 2013, and neither will their Morning News product. After the $13m loss...
by SteveMolk | Sep 24, 2012 | Channel MTT, Featured, Molk Says, Molks Media
Ch10’s Breakfast has struggled under the weight of expectation on it since it began in February 2012. There’s been some changes on and off camera, and this latest iteration seems to be a lot more comfortable both for the hosts and the audience watching it....
by SteveMolk | Jul 30, 2012 | Featured, Molk Says
It would seem the home of off-screen drama is well and truly Network Ten, with Breakfast snatching a reprieve from the jaws of cancellation and in its place The Circle getting the axe. The extraordinary nature of the meeting call for the Breakfast team looked for all...
by SteveMolk | Feb 23, 2012 | Breakfast, Featured, Reviews
Channel Ten surprised even themselves when they announced on The Project that they would be starting their new early morning news program Breakfast today, off the back of news that Kevin Rudd had resigned as Foreign Minister. Not a bad move for a soft launch, allowing...
