Both seasoned performers, Kruger and Campbell come with significant experience in hosting The Morning Show intermittently (and now a direct competitor) and Dancing With The Stars respectively. They settled in easily together and delivered a solid show with crosses to overseas correspondents, local experts and celebrity interviews including Magda Szubanski. As it turns out Szubanski set Campbell up with his wife so while it was a soft opening for the team they acquitted themselves well (pash and all).
A new look set with purple and red overtones offered a relaxed but sharp atmosphere, and Lucy Chesterton, Kelly Landry and Angela Mollard among others formed a solid list of what will become regulars for the show. It took nearly an hour to get the staple of the format – the advertorial – to screen and all that’s changed there was the set (even the scripts were identical). A chatty cross with Wendy Kingston for news headlines helped frame points through of the show, and a diamond necklace giveaway will likely draw in great demographic detail – though Sonia’s voice over mentioned the comp ended on “Friday the tenth of January” when the graphic clearly showed the closing date as 10/02/2012. Oops.
Fashion, trends, the Royals, entertainment, cooking, advertorials – it’s not going to change the world, but it’s sure going to give The Morning Show and The Circle a run for its money. It suits the demographic and with this strong team leading the show the only way is up for Mornings.