Normally the Cricket would have captured imaginations and been a ratings hit. It did very well for Ch9 with Twenty/20 – Australia v India Game 1 (2nd – 1,462,000), second only to My Kitchen Rules (1st – 1,503,000). MKR continues to roll on and managing to schedule “Princess Jen” against the cricket was a masterstroke. Interestingly the Excess Baggage Encore Ep1 (6th – 974,000) did much better following the cricket than at 7pm (I don’t think the game ran long… perhaps people actually sampled it for the first time?). Talkin’ ‘Bout Your Generation (13th – 678,000) had a bumpy return (even though the ep was excellent) and The Project (20th – 461,000) hanging in there against the cricket in some states. Importantly for Ch10 The Biggest Loser Australia (10th – 757,000) went up slightly, even against the cricket in part/entirely. See how sport messes things up from an analysis point of view – especially when Ch9 win the night comprehensively, but Ch7 have the number one show (which admittedly only lasted for an hour whereas the cricket ran for three).
Timeslot winners (nationally):
6:00pm: Seven News – Ch7
6:30pm: Today Tonight – Ch7
7:00pm: Home and Away – Ch7
7:30pm: My Kitchen Rules – Ch9
8:30pm: Twenty/20 – Australia v India Game 1 – Ch9
9:30pm: Twenty/20 – Australia v India Game 1 – Ch9
Channel 9 won the night (30.1%), followed by Channel 7 (21.6%), Channel 10 (13.2%) & ABC1 (8%).