Press releases can be dull and overwrought, and more often than not far too sincere and enthusiastic. If humour is ever used it *usually* falls pretty flat. Then there’s The Chaser who always seem to deliver some funny, made up quotes as a part of their press releases from Mark Scott or someone.
So, when this came through as if it was a draft ‘accidentally’ e-mailed to media for release, it actually delivers on all counts. Well played indeed ABC PR & The Chaser.
From the “press release”:
The Hamster Wheel (season 2) – Wed 26/09 9pm, ABC1.