The assumption of celebrity is such a fine one these days. Pretty much anything can qualify you. Washed up pop star. Existing pop star. Washed up actor/actress. Existing actor/actress. Washed up Page 3 girl. See – anything. What will be interesting is this is the first time this UK institution has aired on free-to-air TV in Australia. I can’t believe it’s taken us this long to get to see a one-time celeb eat a kangaroo testicle. From the press release:

The hugely popular British reality series I’m a Celebrity Get Me Out of Here! makes its Australian premiere Wednesday, November 23, at 7.30pm on GO!

Celebrities are idolised and worshipped for the glamorous and affluent lives they lead in the spotlight. But when this program drops a load of them into an Australian jungle there’s not a personal assistant or makeup artist in sight. These celebrities are forced to fend for themselves and battle it out to be crowned King or Queen of the Jungle by the viewers.

Hosted by comedians Ant and Dec, the program, now in its eleventh series, introduces a new batch of celebrities to the trials, tribulations and creepy crawlies that inhabit the Aussie jungle. Only the strongest (or least precious) will survive and the rest will be left screaming, “I’m a celebrity, get me out of here!”

The latest crop of celebrities braving the jungle in the current series which is also screening in the UK are Stefanie Powers, from the 1980s Hart to Hart TV series; Fatima Whitbread MBE, gold medal Olympian; Freddie Starr, impressionist and actor; Dougie Poynter, bass player in the band McFly; Antony Cotton, Coronation Street actor; Crissy Rock, comedienne; Jessica-Jane Clement, actress in The Real Hustle; Lorraine Chase, actress in Emmerdale; Mark Wright, star of The Only Way is Essex; and Willie Carson OBE, racing commentator and one of England’s great jockeys.

I’m a Celebrity Get Me Out of Here! premiered in the UK to a record audience of 11.5 million viewers. Now Australia can follow these celebrities out of their soft comfort zones as they negotiate trials and challenges – and perhaps a few very unwelcome intruders – in their quest to reign supreme in our unforgiving jungle.

I’m A Celebrity Get Me Out Of Here! – starts Wed 23/11 7:30pm, GO!