Stunning news for Channel 10 viewers and shareholders to hear that Adam Boland – the man who reinvented breakfast and morning television in Australia – is joining the network as their Director of Morning Television. Perhaps the executive team *did* read my open letter? From the press release:

Network Ten today announced the appointment of Adam Boland as Director of Morning Television.

Mr Boland will join Network Ten on March 18, reporting to Head of News and Current Affairs, Anthony Flannery.

“We are very excited about hiring Adam, who is one of the best television news executives in Australia,” Network Ten Chief Executive Officer, Hamish McLennan, said. “The appointment of Adam to this new role is further evidence of our commitment to signing the best talent for TEN. Adam will further bolster our already very strong TEN News team.”

Mr Boland, who was previously Director of Social Media and Strategy at Seven Network, said he was delighted to be joining Network Ten.

“I’m truly excited about my new role at Network Ten. I firmly believe in Hamish and his management team, the plans they have for the company and their strong commitment to innovative programming,” he said. “Frankly, the decision to join them was a no-brainer for me. I know it’s a place where I can have some real fun.”