I’m not usually so moved that I choose to express myself in such a manner, but this was personal.

Ever since I heard Jamie Durie was coming back to Channel 9 to host Top Design, I was keen to see the show. There’d been some success with the format in the US, and it would likely translate well into the Australian market. Then Channel 9 delivered the promo for the show, and people across the country looked at each other like they’d been slapped in the face with a soiled nappy. Yeah, that kind of nose-crinkling.

I submit this video response for your consideration as to the direction taken to promote Top Design. And I apologise in advance for the excessive use of “air quotes”.