Sizzled for most of yesterday afternoon on Twitter (and in the works for over a week), It was finally announced that this coming Monday Channel 9’s A Current Affair will host Lady Gaga in Sydney to be interviewed by Tracy Grimshaw. While I may disagree with their promotional method, it certainly created a buzz. It’s an exclusive for sure… but how will Today Tonight counter? Additionally, the challenge has been thrown out by Mia Freedman to Tracy to have her hairstyled to include the Ch9 logo for the interview. Eyes wide open. From the press release:

The world’s most powerful celebrity, LADY GAGA, will take over A Current Affair next Monday in a special television event. In her first TV appearance on a promotional tour of Australia, Lady Gaga will speak to Tracy Grimshaw for A Gaga Affair.

The interview will take place live in front of a studio audience. Afterwards, Gaga will engage Australian audiences in what promises to be one of the most talked-about performances in Australian television history.

“Lady Gaga is one of the most exciting performance artists in the world right now,” Grimshaw said.

“She is brave, provocative and passionate. And, I gather, can be a bit unpredictable in interviews if she chooses. So bring it on.”

A Gaga Affair will go live and exclusive at 6.30pm Monday, July 11, on Channel Nine and be streamed live at aca.ninemsn.com.au.

Lady Gaga’s new album Born This Way, featuring the current single The Edge Of Glory, is a phenomenon. It debuted at number one in 27 countries two months ago, with sales already in excess of five million. Worldwide, Gaga has sold more than 60 million singles and 23 million albums.

Born This Way topped the ARIA Album Chart on release and has remained in the Top 10. Lady Gaga has more than 39 million fans on Facebook and over 11 million followers on Twitter, more than any other person in the world.

Lady Gaga is in Australia for the year’s most “monstrous” event: Your All-Time Exclusive GAGA LIVE at Sydney Monster Hall, presented by 2Day FM, Vodafone All-Time Prepaid and Take 40. For Gaga’s little monsters right around the country, this exclusive event will be carried nationally on Nine’s digital channel GO! and on radio across Austereo’s Today network and the Southern Cross Media networks, followed by Channel [V] and online at take40.com.

A Gaga Affair – Mon 11/07 6.30pm, Channel 9.