With the launch of the new Freeview campaign encouraging us all to feel better about not having Pay TV, the CEO Robin Parkes was in Brisbane to talk all things free-to-air television. I was lucky enough to score 30 minutes of her time, so we sat down to discuss: the rise of the digital multi-channel; the fragmenting of ratings; the analog switch-off; the future of digital free-to-air television in Australia; internet television; endless repeats and the start of original content on the digital multi-channels; the anti-siphoning list;… among other things.
Thanks so much to Robin for her time and willingness to talk TV with me!