You know what the digital multi-channels need? More lifestyle programming, hosted by a part-time sports host/part-time lifestyle show presenter and a former carpenter contracted to the network but not actually doing anyting. Enter Lifestyle on 7Two, Ch7’s new themed nights on 7Two to be top ‘n tail presented by Johanna Griggs and Tom Williams. From the press release:
7TWO today announced Better Homes and Gardens host Johanna Griggs and lifestyle presenter and former ‘chippie’ Tom Williams will team-up to present Lifestyle on 7TWO, two huge nights of premier lifestyle programming every Friday and Sunday night.
From Friday February 11, Griggs and Williams will introduce audiences to the very best lifestyle programs from around the globe – featuring expert tips on travel, health and fashion makeovers, bargain hunting, buying real estate, re-decorating and advice on creating the perfect meal. For Griggs, who has been at the helm of Seven’s highly successful Better Homes and Gardens program since 2005, joining Lifestyle on 7TWO allows her to further indulge her passion for the lifestyle genre.
“Television has never been more exciting than it is right now, with so many options for viewers. I’m rapt to be working with Tom again, helping guide viewers through the great lifestyle programs 7TWO has to offer,” says Griggs.
A professional carpenter who has travelled the world with The Great Outdoors, Williams has first hand experience with renovation and travel. He knows the value of expert DIY tips when it comes to building your dream house or planning the perfect holiday. “We’ve got some great programmes lined-up, so it’s a fantastic way to start and finish the weekend for all the budding chefs, adventurers and decorators out there,” he says.
During February, Lifestyle on 7TWO will feature premiere episodes of popular programs BARGAIN HUNT, ESCAPE TO THE COUNTRY, 60 MINUTE MAKEOVER, LIVING IN THE
SUN, LIVE THE DREAM: AS SEEN ON SCREEN, ESCAPE TO THE SUN, RESTAURANT IN OUR LIVING ROOM and many more. Lifestyle on 7TWO joins the channel’s 2011 schedule of drama, movie, comedy, reality and factual programming hits.
7TWO is the most-watched digital channel in total viewers across the current summer and its audience is up 93% on the 2009/2010 summer period. The channel dominates the most-watched programmes across the summer period (weeks 49, 2010 – week 5, 2011).