It’s a chance to draw viewers back to Millionaire Hot Seat once the Olympics are over, and what better way to do that than to have celebrities compete for money for charity. And so on and so forth. From the press release:

Millionaire Hot Seat: Celebrity Week
Begins this Monday, August 13, at the special time of 5.20pm
on Channel Nine

On a special week of Millionaire Hot Seat, Australia’s favourite celebrities go head-to-head for their chance to win $1 million for the charity of their choice.

Over five nights, 30 of the biggest names in entertainment and sport will put their minds to the test as host Eddie McGuire asks the tough questions.

Television royalty are on screen with Bert Newton playing for SIDS and Kids Australia, and Denise Drysdale competing for KIDS Foundation. Radio duo Fitzy and Wippa take on Eddie in the Hot Seat and TODAY’S Lisa Wilkinson, Emma Freedman and Steve Jacobs engage in some friendly competition.

Shane Crawford will play for Breast Cancer Network Australia while broadcaster Derryn Hinch hopes to win the top prize for Austin Health’s Liver Transplant Unit. Charli Robinson represents Bowl Cancer Australia, a charity close to her heart after her father suffered from the disease.

Champion jockey Damien Oliver hopes to raise money for the Oliver Foundation and V8 Supercar driver Craig Lowndes wants to win big for the RSPCA. Beauty queen Jesinta Campbell will compete for The Reach Foundation and larrikin Warwick Capper puts his knowledge to the test for the Ovarian Cancer Research Foundation.

Tune in after Nine’s coverage of the Olympics for the biggest week in Hot Seat history.