After much supposition, rumour and informed guessing, Breakfast finally has a launch date. There will certainly be lots of eyes watching very closely to see how this latest entrant in the brekky TV circus performs (not least of all new Network Ten Chairman Lachlan Murdoch). From the press release:
The wait is over – at 6am on Monday 27 February, Network Ten will make its highly anticipated entrance into the early morning news space.
A program that throws out the rule book, Breakfast will be spontaneous, fresh, provocative and fun. It will spark conversation and debate, giving viewers the news and information they need for the day ahead.
Paul Henry, Andrew Rochford, Kathryn Robinson and Magdalena Roze might be the newest kids on the block, but they have been chosen for their unmatched dynamic, wealth and breadth of expertise, journalistic experience and wit; they are excited to bring their conversation to your mornings.
Some would say Paul Henry got a little too excited when he leaked the start date to the market a few months ago.
Paul Henry says: “Apparently it’s a big deal in Australia to keep program start dates under wraps. I won’t blow the launch date for Breakfast again, promise.”
Network Ten’s Head of News and Current Affairs, Anthony Flannery says: “Breakfast is a tough, competitive environment and we can’t wait to get into the game. Already, the opposition is taking cheap pot shots – I couldn’t be happier that they’re taking us so seriously, so soon. We plan to make Breakfast a must-watch part of Australia’s day. From fact to fun, it’s going to be a fresh start to the morning TV schedule.”
Breakfast’s mix of hosts and format will be a welcome surprise for viewers when they tune in, on Monday 27 February from 6am.